Best AI Tools for Real Estate Agents 2025: Top 12

The real estate market moves faster than ever, and staying ahead means embracing smarter, more efficient technology. Manual processes that once took hours, like writing listing descriptions, creating property videos, staging homes, and qualifying leads, are now being automated by artificial intelligence. For modern agents and brokerages, this is not just about saving time; it is about gaining a significant competitive edge. The best AI tools for real estate agents can elevate your marketing, personalize client communication, and free you up to focus on what truly matters: closing deals and building relationships.

But with so many options flooding the market, which ones actually deliver on their promises? We've analyzed the landscape to identify the platforms that offer the most tangible value. This guide cuts through the noise to bring you a comprehensive, curated list of the top AI tools, categorized by function, so you can build the perfect tech stack for your business.

Inside, you will find detailed breakdowns of tools designed for:

• Video Ad Creation: Generate compelling property showcase videos in minutes.
• Listing Copywriting: Instantly craft persuasive and descriptive property listings.
• Virtual Staging & Image Enhancement: Digitally furnish empty rooms and improve photo quality.
• CRM & Lead Scoring: Automatically qualify and nurture leads 24/7.
• Virtual Tour Generation: Create immersive 3D tours and floor plans effortlessly.

Each tool review includes screenshots, direct links, key features, pricing, and an honest assessment of its pros and cons. We will help you understand exactly when and how to implement each solution to maximize your return on investment and streamline your workflow.

1. Proom AI

Best for: Rapidly creating cinematic, template-driven video ads for property listings.

Proom AI solidifies its position as a premier choice among the best AI tools for real estate agents by solving a critical marketing challenge: producing high-quality video content quickly and at scale. It transforms static property photos into compelling, share-ready video advertisements in minutes, eliminating the need for expensive video shoots or complex editing software. Its intuitive three-step process (select a template, upload photos, generate video) is specifically designed for agents who need to move fast without sacrificing professional quality.

What truly sets Proom AI apart is its focus on industry-specific needs. The platform offers a rich library of templates tailored for real estate and interior design, ensuring the final output feels cinematic and aligned with modern social media aesthetics. This focus makes it an invaluable asset for creating property tours, neighborhood showcases, or agent introductions that captivate potential buyers on platforms like Instagram, Facebook, and TikTok.

Key Features & Use Cases

• AI-Powered Ad Creation: The built-in AI scriptwriter generates engaging hooks and calls to action, saving you time on copywriting. You can also add multilingual AI presenters or even create custom AI influencers to give your brand a unique, modern voice.
• Industry-Specific Templates: Choose from a variety of professionally designed templates that highlight a property's best features, from sweeping panoramic shots to detailed close-ups.
• Deep Customization: Beyond templates, you can adjust captions, text styles, and background music to ensure every video aligns perfectly with your brand identity.
• Team Collaboration: Agency teams can work under a single account, streamlining the production workflow for multiple listings and agents.

Pricing and Access

Proom AI operates on a flexible, credit-based pricing model. Users purchase credit packs (e.g., bundles of 300 credits) and use them to generate videos. The cost per video depends on the template's complexity and video length. A free trial is available, allowing you to test the entire workflow and generate a sample video risk-free before committing to a plan.

Pro Tip: Use Proom AI to create short, captivating "Just Listed" video announcements the moment a property hits the market. You can also repurpose a single set of photos into multiple video variations for A/B testing your social media ad campaigns. To get more ideas, you can learn more about effective video marketing strategies for real estate on Proom's blog.

Visit Website: https://proom.ai

2. OpenAI ChatGPT

OpenAI's ChatGPT is an indispensable, general-purpose AI tool that has revolutionized content creation for countless industries, and real estate is no exception. While not a specialized real estate platform, its versatility makes it one of the best AI tools for real estate agents looking to streamline communication and marketing tasks. Agents can instantly generate compelling MLS listing descriptions, craft persuasive marketing emails, brainstorm social media captions, and even create scripts for property tour videos.

What sets it apart for brokerages are its business-focused plans. The Team and Enterprise tiers provide crucial administrative controls, Single Sign-On (SSO), and a policy that prevents OpenAI from training on your business data, addressing key privacy and security concerns. The ability to create Custom GPTs allows a brokerage to develop standardized internal tools, such as a "Listing Description Generator" trained on the brand's unique voice or a "Client Objection Handler" that follows a specific sales script. This ensures consistency and efficiency across the entire team.

Pricing & Key Details

• Best For: Agents and brokerages needing a versatile AI assistant for diverse writing, analysis, and brainstorming tasks.
• Pricing: Offers a free version with limitations. Paid plans include Plus (for individuals), Team, and Enterprise, providing access to more advanced models, higher usage limits, and enhanced security features.
• Key Features: Advanced AI models (like GPT-4), file analysis, web browsing, and Custom GPTs for tailored workflows.
• Website: https://openai.com/chatgpt/pricing

Pro Tip: To get high-quality listing descriptions, provide ChatGPT with a structured prompt. Include the property's address, key features (e.g., "newly renovated kitchen with quartz countertops"), neighborhood highlights, and the desired tone (e.g., "luxurious and elegant" or "cozy and family-friendly"). The more detail you give, the better the output.

3. Proom AI

Proom AI addresses a major pain point for agents: creating engaging video content quickly and affordably. This specialized platform transforms static property photos into dynamic, cinematic video ads in minutes. Agents can simply upload their listing images, choose from a library of real estate-specific templates, and let the AI generate a polished video complete with captions, branding, and an AI-generated voiceover or presenter. This makes it one of the best AI tools for real estate agents wanting to create high-quality social media ads, listing teasers, and neighborhood promos without needing complex editing software or a large budget.

What makes Proom AI stand out is its focus on conversion-optimized templates and speed. The platform includes an AI scriptwriter to help craft compelling hooks and calls-to-action, while multilingual voiceovers broaden an agent's reach. For brokerages, the ability to maintain a consistent brand look across all video marketing is a significant advantage. While the final output quality is dependent on the input photos, the platform offers an incredibly efficient way to turn every new listing into a shareable video asset, keeping an agent's social feeds fresh and engaging.

Pricing & Key Details

• Best For: Agents and marketing teams needing to rapidly produce branded video ads for social media from existing property photos.
• Pricing: Operates on a credit-based system. Offers a free trial with credits to start, followed by subscription plans (Starter, Pro, Business) that provide a monthly allotment of credits for video generation.
• Key Features: Real estate-specific video templates, AI scriptwriter, multilingual AI presenters and voiceovers, fast photo-to-video rendering, and team collaboration features.
• Website: https://proom.ai/

Pro Tip: For best results, use high-resolution, professionally shot photos. Organize your images in the order you want them to appear in the video before uploading. This helps the AI create a more logical and visually appealing property tour sequence.

4. Matterport

Matterport is the industry standard for creating immersive 3D virtual tours and digital twins of properties, a crucial asset in a modern agent's toolkit. It uses AI Property Intelligence to automatically label rooms, measure spaces, and even generate schematic floor plans from the 3D scan. This automation saves immense time and provides buyers with a detailed, interactive understanding of a property's layout before they ever step inside. The ability to capture spaces using just a smartphone makes it one of the most accessible and best AI tools for real estate agents entering the virtual tour space.

What sets Matterport apart is its widespread integration and trust within the industry. Tours are easily embedded on websites and are widely accepted on major portals like Homes.com and Google Street View. For brokerages, its scalable plans support teams of any size, from solo agents to large enterprise property managers. The AI-powered features, such as automatic room labeling and the option for add-ons like TruePlan or BIM/CAD files, provide a level of detail and professionalism that elevates a listing far beyond static photos, helping to attract more qualified and engaged buyers.

Pricing & Key Details

• Best For: Agents and brokerages needing to create high-quality, professional 3D virtual tours and schematic floor plans.
• Pricing: Offers a free plan for one active space. Paid plans scale from Starter to Business and Enterprise, offering more active spaces and advanced features.
• Key Features: AI Property Intelligence for automated room labeling, 3D capture with phone or 360 camera, shareable and embeddable tours, and optional add-ons like schematic floor plans and defurnishing.
• Website: https://matterport.com/plans

Pro Tip: When capturing a space, ensure all interior doors are open and the property is well-lit to create a smooth, seamless walkthrough experience. Move methodically from room to room to ensure the AI can accurately stitch the scans together for the most professional result.

5. CubiCasa

CubiCasa has become an essential tool for agents looking to add professional, data-rich floor plans to their listings without investing in specialized hardware. Using just a smartphone, an agent can scan a property in minutes and receive an accurate 2D or 3D floor plan. This solves a major pain point for buyers, who consistently rank floor plans as a highly desired feature when browsing listings online. The platform’s AI processes the video scan to generate the layout, room dimensions, and total square footage.

What makes CubiCasa one of the best AI tools for real estate agents is its seamless integration with the industry. It has partnerships with numerous MLSs across the United States, often providing free or discounted scans as a member benefit. The platform delivers a hosted, shareable link for each floor plan, which can be easily embedded into a listing page or shared on social media. This accessibility enhances a listing’s value and transparency, giving potential buyers a clear understanding of the property's flow before they even schedule a visit.

Pricing & Key Details

• Best For: Agents and teams who need a fast, affordable, and mobile-first solution for creating professional floor plans for every listing.
• Pricing: Offers a free "Lite" plan for scans under 5,000 sq ft. Paid add-ons are available for features like Gross Living Area (GLA) reports, 3D renderings, and rush delivery. Some MLS members receive special pricing or free scans.
• Key Features: Smartphone-based scanning, AI-powered floor plan generation, 2D and 3D outputs, GLA reports, and deep MLS integrations.
• Website: https://www.cubi.casa/

Pro Tip: For the most accurate scan, walk slowly and steadily through the property, keeping your phone pointed towards the center of each room. Ensure all interior doors are open to capture every space, including closets and bathrooms, for a complete and precise floor plan.

6. Structurely

Structurely acts as an AI-powered Inside Sales Agent (ISA) that never sleeps, designed to engage, qualify, and nurture leads 24/7. This platform automates the crucial first-touch and follow-up processes via text and email, ensuring no inbound lead goes cold. For busy agents or teams overwhelmed with new contacts, it's one of the best AI tools for real estate agents to handle initial qualification, freeing up valuable time to focus on high-intent clients who are ready to transact. It seamlessly integrates with over 200 real estate CRMs and lead sources to start conversations instantly.

What makes Structurely stand out is its ability to conduct human-like, two-way conversations that can span months, picking up where it left off to re-engage old leads. The AI, named "Aisa," uses pre-built, industry-tested scripts but can also be customized to fit a brokerage's specific qualification criteria and brand voice. Once a lead is deemed appointment-ready, the system can perform a live transfer, connecting the qualified prospect directly to a live agent, which drastically reduces lead response time and improves conversion rates.

Pricing & Key Details

• Best For: Teams and brokerages needing to automate lead qualification and long-term follow-up at scale.
• Pricing: Offers volume-based plans starting with a "Starter" tier. Pricing is transparent but requires a significant initial investment, including a setup fee and minimum term.
• Key Features: AI-powered text and email conversations, CRM integrations, custom script capabilities, and live agent transfers.
• Website: https://www.structurely.com/pricing/

Pro Tip: Integrate Structurely with your top lead sources (like your website or Zillow) immediately. Customize the initial outreach scripts to ask one or two key qualifying questions specific to your market, such as "Are you already working with an agent?" or "Do you have a home to sell first?". This tailors the AI's approach and helps it hand off more valuable, pre-vetted leads.

7. Roof AI

Roof AI is a specialized AI sales assistant designed to function as an autonomous 24/7 web messenger for real estate brokerages. Unlike generic chatbots, it’s engineered specifically for real estate conversations, understanding industry nuances to qualify leads, answer property questions, and route inquiries. It can intelligently direct opportunities across different brokerage departments, including sales, mortgage, relocation, and even agent recruiting, making it a comprehensive communication hub.

What truly distinguishes Roof AI is its ability to learn and personalize. The platform remembers returning visitors, allowing it to pick up conversations where they left off and provide a tailored experience. This focus on enterprise-level deployment is evident in its case studies with large brokerages, proving its capability to handle complex workflows and high volumes of inquiries. For a large team looking for one of the best AI tools for real estate agents to automate and optimize lead engagement, Roof AI offers a robust, industry-specific solution.

Pricing & Key Details

• Best For: Large teams and brokerages needing an enterprise-grade AI chatbot to automate lead qualification and routing 24/7.
• Pricing: No public pricing is available. The platform requires interested brokerages to schedule a demo for a custom quote, reflecting its enterprise focus.
• Key Features: Autonomous real estate messenger, intelligent lead routing, personalized interactions with return visitors, and proven brokerage-level deployments.
• Website: https://www.roofai.com/

Pro Tip: When implementing Roof AI, work closely with their team to map out your brokerage's specific lead routing rules. Clearly define the triggers for handing off a lead to a sales agent versus a mortgage specialist or a relocation coordinator to maximize its efficiency and ensure no opportunity is missed.

8. Listingcopy.ai

While general-purpose AI writers are powerful, sometimes a specialized tool is exactly what an agent needs to save time and effort. Listingcopy.ai is a purpose-built platform designed specifically for generating high-quality real estate listing descriptions. It streamlines the process, transforming a simple list of property features into compelling, MLS-ready narratives that attract buyers. Beyond listings, it also creates social media captions and email scripts, making it a focused content creation hub for property marketing.

What makes Listingcopy.ai one of the best AI tools for real estate agents is its simplicity and direct approach. Unlike navigating complex prompts in a general chatbot, this platform uses tailored templates that guide you to provide the necessary information for a perfect description. Its credit-based system is transparent, and the inclusion of team seats in higher tiers allows brokerages to provide a standardized, efficient copywriting tool for all their agents. The generated content can also serve as a strong foundation for video marketing, providing key talking points for property tours and ads.

Pricing & Key Details

• Best For: Individual agents and teams who want a fast, dedicated tool for writing listing descriptions and related marketing copy without the learning curve of a general AI.
• Pricing: Operates on a credit-based system with several tiers. Plans range from a starter package for individual agents to more comprehensive plans for teams needing higher generation volumes and collaborative features.
• Key Features: MLS-ready listing descriptions, social media caption generation, email templates, team collaboration seats, and a simple, user-friendly interface.
• Website: https://listingcopy.ai/pricing/

Pro Tip: Use the various description styles offered by Listingcopy.ai to A/B test your listings. Generate one "Luxury" version and one "Family-Friendly" version for the same property and see which one performs better on different platforms to optimize your marketing approach.

9. Reimagine Home

Reimagine Home is a powerful AI-driven platform specializing in virtual staging and photo editing, designed to make any property listing look its best. Instead of spending thousands on physical staging, agents can upload photos of empty rooms and have the AI furnish them in various styles, from modern to traditional. The service extends beyond staging, offering tools for decluttering messy rooms, enhancing exterior curb appeal with digital landscaping, and even visualizing potential renovations, making it one of the most practical AI tools for real estate agents.

What makes Reimagine Home particularly useful is its speed and flexibility. The fast turnarounds are ideal for agents with active listing pipelines who need market-ready photos quickly. The platform’s per-credit pricing model offers scalability, whether you need to touch up a few photos or stage an entire portfolio of properties. For sharing, the interactive before-and-after sliders provide a compelling visual tool to show clients and potential buyers the true potential of a space, helping them look past clutter or dated decor.

Pricing & Key Details

• Best For: Agents and teams needing fast, cost-effective virtual staging, decluttering, and photo enhancement services.
• Pricing: Operates on a credit-based system. Offers a free trial, followed by monthly subscription tiers that provide a set number of credits at a discounted rate.
• Key Features: AI virtual staging, object and clutter removal, exterior landscaping and sky replacement, and renovation visualization.
• Website: https://reimaginehome.ai/pricing

Pro Tip: For the most realistic virtual staging results, use high-resolution, well-lit photos taken from a corner to capture as much of the room as possible. Clear, wide-angle shots give the AI a better canvas to work with, resulting in more convincing and professional-looking final images.

10. VirtualStaging.ai

VirtualStaging.ai is a dedicated AI platform designed to transform empty property photos into beautifully furnished, market-ready images. For agents dealing with vacant listings, this tool offers a fast, affordable, and scalable alternative to traditional physical staging. The service allows users to upload photos of empty rooms and select from various design styles, with the AI automatically adding appropriate furniture and decor to make the space feel inviting and help potential buyers visualize its potential.

What makes VirtualStaging.ai stand out is its singular focus on staging, which results in a streamlined and efficient process. Features like unlimited revisions ensure agents get the exact look they want, while the pay-as-you-go credit system and simple monthly plans provide flexibility for individual agents or entire brokerages. Pro and Team plans also include rollover credits and API access, allowing for seamless integration into a brokerage’s existing marketing workflow. This specialization makes it one of the best AI tools for real estate agents who need to consistently produce high-quality staged photos at scale.

Pricing & Key Details

• Best For: Agents and brokerages needing a quick, cost-effective, and scalable solution for virtually staging vacant properties.
• Pricing: Offers pay-as-you-go credits or monthly plans (Starter, Pro, Team) with varying numbers of included stages and features.
• Key Features: Multiple design styles, furniture removal and insertion, unlimited revisions, watermark-free outputs, and API access on higher tiers.
• Website: https://virtualstaging.ai/pricing

Pro Tip: For the most realistic results, upload high-resolution, well-lit photos. Before uploading, clearly define the room's purpose (e.g., "master bedroom," "home office") to guide the AI in selecting the most appropriate furniture and layout for the space.

11. HeyGen

HeyGen allows real estate agents to create professional, avatar-led videos without ever stepping in front of a camera. This AI video generator is a powerful tool for producing scalable content like listing explainers, agent introductions, and market updates. Instead of coordinating complex video shoots, agents can simply type a script, choose a stock avatar or create a custom one, and generate a high-quality video in minutes.

What makes HeyGen one of the best AI tools for real estate agents targeting diverse communities is its powerful localization feature. It can translate video scripts and clone voices into over 175 languages, allowing a single video to reach multilingual audiences authentically. For brokerages, the ability to create a custom avatar of a lead agent ensures brand consistency across all video marketing, while team collaboration features streamline the production process. This technology is a game-changer for creating consistent, high-volume video content efficiently.

Pricing & Key Details

• Best For: Agents and brokerages wanting to create scalable, multilingual video content without the time and cost of traditional filming.
• Pricing: Offers a free trial plan to test features. Paid plans include Creator, Business, and Enterprise tiers with more video credits, higher resolution exports, and advanced features like voice cloning.
• Key Features: AI avatars (stock and custom), voice cloning, script-to-video generation, and video translation into 175+ languages.
• Website: https://www.heygen.com/pricing

Pro Tip: Use the custom avatar feature to create a digital version of yourself. Record a high-quality, two-minute video of you speaking clearly to train the AI. This creates a reusable, on-brand asset for all future video marketing, from social media ads to personalized client follow-ups. Learn more about how to create video ads with AI on the Proom AI blog.

12. Restb.ai

Restb.ai provides enterprise-grade computer vision AI specifically tailored for the real estate industry. Unlike general-purpose image tools, it automatically analyzes property photos to identify and tag rooms, architectural styles, and specific features like "granite countertops" or "hardwood floors." This technology is primarily leveraged by MLSs, large brokerages, and property portals to automate data entry, improve search accuracy, and ensure compliance at a massive scale. For these organizations, it is one of the best AI tools for real estate agents as it powers the platforms they use daily.

What sets Restb.ai apart is its deep specialization and its focus on solving large-scale operational challenges. Its API can automatically assess property condition, detect watermarks or duplicates, and generate ADA-compliant ALT-text for images, significantly improving website accessibility and SEO. By automating these once-manual tasks, it allows portals and brokerages to enforce quality standards and enrich listings with structured data, making properties more discoverable for consumers and saving agents countless hours of administrative work behind the scenes.

Pricing & Key Details

• Best For: MLS platforms, large brokerages, and property portals needing to automate image tagging, compliance, and data enrichment at scale.
• Pricing: Enterprise-focused, requiring contact with their sales team for a custom quote. There is no public self-serve pricing available.
• Key Features: Advanced property image tagging, MLS compliance checks (e.g., watermark/duplicate detection), property condition assessment, and automated generation of descriptions and ADA-friendly captions.
• Website: https://restb.ai/

Pro Tip: While individual agents can't directly subscribe, you can advocate for its adoption by your MLS or brokerage. Explain how automated tagging and compliance checks can improve data quality for everyone, enhance the property search experience on the portal, and reduce manual data entry errors.

Top 12 AI Tools for Real Estate Agents — Comparison

Building Your AI-Powered Real Estate Business

The real estate landscape is evolving at a breakneck pace, and the agents who thrive will be those who embrace technology not as a replacement, but as a powerful amplifier. As we've explored, the best AI tools for real estate agents are not futuristic concepts; they are practical, accessible solutions designed to solve the everyday challenges you face. From generating captivating video ads in minutes with Proom AI to crafting perfect listing descriptions with Listingcopy.ai, technology is here to augment your expertise, not overshadow it.

The central takeaway is clear: AI integration is about strategic leverage. It’s about automating the mundane so you can focus on the meaningful. By offloading tasks like initial lead qualification, virtual staging, and content creation, you reclaim your most valuable asset: time. This reclaimed time is better spent building relationships, negotiating deals, and providing the irreplaceable human counsel that clients crave.

From Information to Implementation: Your Action Plan

Feeling overwhelmed by the options is natural. The key is to avoid a complete system overhaul and instead adopt a targeted, incremental approach. Start by identifying the single biggest friction point in your current workflow.

• Is Content Creation a Bottleneck? If you struggle to create consistent, high-quality video content for social media or property listings, a tool like Proom AI or HeyGen is your logical starting point. They drastically lower the barrier to entry for video marketing.
• Are You Drowning in Administrative Tasks? If writing unique descriptions for every new listing drains your energy, Listingcopy.ai or ChatGPT can provide an instant efficiency boost, giving you a strong foundation to edit and perfect.
• Is Lead Nurturing a Challenge? For agents juggling dozens of inquiries, AI-powered CRMs and assistants like Structurely or Roof AI ensure no lead falls through the cracks, engaging prospects 24/7 until they're ready for a human conversation.
• Need to Enhance Property Visuals? To make listings pop without the cost of physical staging or professional reshoots, tools like Reimagine Home, Restb.ai, and VirtualStaging.ai offer a fast and cost-effective solution.

Select one tool that addresses your most pressing need. Master it, integrate it into your daily routine, and measure the impact. Once you see a tangible return on your investment, whether in time saved or leads converted, you can confidently explore another.

Final Considerations for a Successful AI Integration

As you begin your journey, remember that these tools are partners, not panaceas. Success hinges on a thoughtful strategy. Always maintain brand consistency across AI-generated content, ensuring the tone and style align with your professional identity. Furthermore, never lose sight of the legal and ethical considerations, especially regarding data privacy and disclosure when using AI-enhanced visuals.

The true power of integrating the best AI tools for real estate agents lies in its ability to create a smarter, more efficient, and more client-focused business. It’s about automating processes to humanize your interactions. By making a strategic choice today, you are not just adopting a new piece of software; you are building a more resilient, scalable, and successful real estate business for tomorrow. The future is here, and it's ready to help you close more deals.

---

Ready to revolutionize your property marketing and captivate buyers with stunning video ads? Proom AI is one of the best AI tools for real estate agents looking to create professional-quality video content from just a few photos or a property link, no editing skills required. Start turning your listings into must-see video showcases today at Proom AI.